Privacy policy

Last updated: 19 April 2026

Garden Colour Plan Ltd ("we", "us") is the data controller of any personal information you share with us. We're committed to protecting your privacy under the UK GDPR and the Data Protection Act 2018.

ICO registration number: [to be added]

What we collect

  • Quiz answers — your region, soil, sun, colour preferences and garden size, used to generate your plant plan.
  • Email address — only if you choose to save your plan or sign up for tips.
  • Anonymous usage data — pages visited, device type and rough country, via privacy-friendly analytics.

How we use it

  • To create and improve your personalised plant plan.
  • To send you the plan and (if you opt in) seasonal gardening tips.
  • To understand which features are useful so we can build better ones.

Legal basis for processing

  • Legitimate interests — to provide and improve the Garden Colour Plan service, generate your personalised plant plan and respond to your enquiries.
  • Consent — for marketing emails (seasonal tips, product updates) and for non-essential cookies such as analytics.

How long we keep your data

We keep your personal data for as long as your account is active. If you ask us to delete your data, we'll do so within 30 days of your request (except where we're legally required to keep certain records, e.g. for tax or accounting purposes).

Third-party processors

We use a small number of trusted providers to run the service:

  • Google Analytics — anonymous website usage statistics.
  • Lovable Cloud — to send your plan, confirmations and (if opted in) marketing emails.
  • Stripe — to process payments securely. We never see or store your full card details.

Each processor is bound by data-protection contracts and only handles the minimum data needed to perform their service.

Cookies & affiliate links

We use a small number of essential cookies to make the site work. When you click a "Buy" button on a plant card you'll be sent to a UK retailer (Thompson & Morgan, Crocus or Sarah Raven) who may set their own cookie so we receive a small commission if you buy. This never costs you more. See our affiliate disclosure for full details.

Google Analytics cookies are only set after you give consent via our cookie banner. If you decline or ignore the banner, no analytics cookies are placed and no usage data is sent to Google. You can change your choice at any time by clearing your cookies and revisiting the site.

Withdrawing your consent

You can withdraw consent for marketing emails at any time by clicking the unsubscribe link at the bottom of any email we send, or by emailing hello@gardencolourplan.co.uk. Withdrawing consent doesn't affect the lawfulness of any processing we did before you withdrew it.

Sharing your data

We do not sell your data, ever. We share it only with trusted processors (e.g. our email provider) who are bound by data-protection contracts.

Your rights

You can ask us to access, correct or delete your data at any time by emailing hello@gardencolourplan.co.uk. You also have the right to complain to the ICO (ico.org.uk).

Contact

Questions about this policy? Get in touch.